A Free Talk by Katherine Tyrrell (Making a Mark Blog)
13th November 2017.
4.30pm at The Heatherley School of Fine Art.
How to Market Your Art #2:
Do’s and Don’ts when writing an Artist’s Statement and CV
• Why people are afraid of the “artist statement”
• Why you need an artist statement
• Avoid confusion – the difference between an artist statement, bio and CV
• What to include – and what to leave out
• How to communicate with your target audience
• How to interest people in what you do – and why people stop reading!
About Katherine Tyrrell
Katherine Tyrrell writes about art, videos exhibitions and interviews artists. Her perspective on art is influenced by her business and marketing background.
Numerous artists around the world read what Katherine has to say on her blogs, websites, Facebook Pages and various art magazines – and watch her videos. For nearly 12 years she has been covering art, artists, media, exhibitions, art competitions and the art business on her very popular and highly rated blog Making A Mark (11.6 million+ pageviews to date).
In the past two years she has been developing new websites (e.g. “Art Business Info. for Artists” https://www.artbusinessinfo.com/) to unlock her archive and make useful information about art more accessible – for free! Last year she wrote a series of ten articles about ‘Cost Effective Ideas for Artists’ for ‘The Artist’ magazine.
She also draws and is the author of a book about drawing and sketching published in the UK, USA and Asia. She helped found London Urban Sketchers and ‘The Times’ newspaper featured her sketchbook blog.
Prior to early retirement, she worked for and with government and her professional career background covers business management, marketing and consultancy. She’s also written a lot of reports for the government!
This event is free and open to the public but seating is limited and will be allocated on a first come first served basis.